Unnati

The Business Journal
ISSN: 2319-1740(P)
Impact factor (SJIF):8.173
Editorial Board

Prof. Dipin Mathur
(Editor in Chief)

Dr. Pallavi Mehta
(Managing Editor)

A Peer Reviewed Bi-Annual Journal
July-December 2025


Name : Index
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Name : Patterns, Perceptions, and Practices: An Empirical Investigation of Supplement Use
Author : Singhal Kamal Pushker Dayal,Prof. Hemant Kothari
Page Number :
1-8
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Name : Determinants of Patient Retention: A Pull-Factor Analysis of Lifetime Value in Healthcare Institutions of Lucknow, Uttar Pradesh
Author : Dr. Upasana Saxena, Dr. Nikhilesh Sharma
Page Number :
9-22
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Name : Community Engagement vs. Competitive Edge: Marketing Dynamics in Charitable and Private Hospitals
Author : Priti Ramesh Jhawar, Dr. Ali Asgar Joon, Dr. Surya Prakash Vaishnav, Dr. Shweta Saroopria
Page Number :
24-34
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Name : Covid-19 & It's Effect on Manufacturing Cost Dynamics : An Insights From Fertilizer and Chemical Company
Author : Vimla Virparia
Page Number :
35-50
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Name : A Study on the Impact of Chandra Namaskar on Emotional Well-Being among Adolescent Girls
Author : Dr. Hemant Pandya, Garvit Choudhary
Page Number :
51-57
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Name : Emotional Dissonance and Burnout Among It Professionals: An Empirical Study on The Impact of Emotional Regulation and Organisational Climate
Author : Professor (Dr.) Dipin Mathur, Ekta Chitnis Joshi
Page Number :
58-71
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Name : Gender Bias in Corporate Leadership - A Study of Selected Pharmaceutical Industry of Gujarat
Author : Indu Jalali, Dr. Atul Mishra
Page Number :
72-79
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Name : Understanding Consumer Trust In Social Media Advertising : A Comprehensive Review of Credibility, Authenticity, And Sustainability Communication
Author : Kriti Mangal, Prof. (Dr.) Hemant Kothari
Page Number :
80-91
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Name : Factors Inuencing Innovative Work Behaviour: A Theoretical Model
Author : Dr. D. Anbugeetha, Ms. S. Sangeetha
Page Number :
92-104
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