U
nnati
The Business Journal
ISSN: 2319-1740(P)
Impact factor (SJIF):8.173
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Prof. Dipin Mathur
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Dr. Pallavi Mehta
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A Peer Reviewed Bi-Annual Journal
July-December 2021
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Index
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MUSLIM WOMEN EMPOWERMENT THROUGH SELF HELP GROUPS: EVIDENCE FROM DAKSHINA KANNADA DISTRICT OF KARNATAKA
Author
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Masouda Sarwari,Dr. Subhashini Srivatsa
Page Number
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1-15
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BUYING BEHAVIOUR PATTERN IN MEDIA INDUSTRY WITH SPECIAL REFERENCE TO ENGLISH NEWSPAPER
Author
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Rakesh Kumar Pandey,Dr. Pushpkant Shakdwipee
Page Number
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16-24
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ENGAGING MILLENNIAL TALENT : A TECH-DRIVEN APPROACH
Author
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Devika Ganesh Shenoy,Nitesh Kumar,Salman Siddeeqh,Shambhu Lal Agrawal
Page Number
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25-34
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A STUDY ON CONSUMER'S PERCEPTION TOWARDS GREEN PACKAGING IN MUMBAI CITY
Author
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Dr. Deepa Shivaji Jamindar
Page Number
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35-39
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IMPACT OF DIGITAL MARKETING ON INDIVIDUALS PURCHASING DECISIO
Author
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Sowmiya Kumar
Page Number
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40-45
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A STUDY ON TECHNOLOGY DRIVEN HR TRENDS IN BUSINESS: A REVIEW
Author
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Guruprasad Koti,Dr. Uttamkumar Kinange
Page Number
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46-50
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CLEAN ENERGY: THE GLOBAL PERSPECTIVE
Author
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Dr. N.K. Dashora,Anjali Dashora
Page Number
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51-59
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A STUDY OF SEASONAL TOURIST BEHAVIOUR IN UDAIPUR
Author
:
Aman Singhvi,Dr. Mahendra Ranawat
Page Number
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60-66
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A STUDY ON RE-ENGINEERING LEADERSHIP IN COVID-19 SCENARIO WITH RESPECT TO THE CORPORATE WORLD
Author
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Katyayani Kripaj Pandey,Dr. Sheela Dashora
Page Number
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67-73
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A STUDY OF PERCEPTIONS OF GEN X AND GEN Y CUSTOMERS ABOUT SERVICE QUALITY OF PRIVATE LIFE INSURANCE COMPANIES IN MUMBAI
Author
:
Prof. Dipin Mathur,Abhay Daudkhane
Page Number
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74-83
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THE DYNAMICS OF HRM SYSTEMS AND CONTRIBUTION OF EMPLOYEE PERFORMANCE IN INDIAN BPO FIRMS
Author
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Jasmine Datta
Page Number
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84-90
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HARMFUL EFFECTS AND TREATMENTS OF INTERNET ADDICTION, SUBSTANCE ABUSE AND CYBER BULLING ON YOUTH OF INDIA
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Dr. Neetu Agarwal,Shivangi Barola
Page Number
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91-99
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ROLE OF BRAND LOYALTY IN BUILDING CUSTOMER BASED BRAND EQUITY IN BANKING SECTOR
Author
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Dr. Ankita Neema,Dr. Geeta Nema
Page Number
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100-112
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