Unnati

The Business Journal
ISSN: 2319-1740(P)
Impact factor (SJIF):8.173
Editorial Board

Prof. Dipin Mathur
(Editor in Chief)

Dr. Pallavi Mehta
(Managing Editor)

A Peer Reviewed Bi-Annual Journal
July-December 2021



Name : Index
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Name : MUSLIM WOMEN EMPOWERMENT THROUGH SELF HELP GROUPS: EVIDENCE FROM DAKSHINA KANNADA DISTRICT OF KARNATAKA
Author : Masouda Sarwari,Dr. Subhashini Srivatsa
Page Number :
1-15
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Name : BUYING BEHAVIOUR PATTERN IN MEDIA INDUSTRY WITH SPECIAL REFERENCE TO ENGLISH NEWSPAPER
Author : Rakesh Kumar Pandey,Dr. Pushpkant Shakdwipee
Page Number :
16-24
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Name : ENGAGING MILLENNIAL TALENT : A TECH-DRIVEN APPROACH
Author : Devika Ganesh Shenoy,Nitesh Kumar,Salman Siddeeqh,Shambhu Lal Agrawal
Page Number :
25-34
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Name : A STUDY ON CONSUMER'S PERCEPTION TOWARDS GREEN PACKAGING IN MUMBAI CITY
Author : Dr. Deepa Shivaji Jamindar
Page Number :
35-39
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Name : IMPACT OF DIGITAL MARKETING ON INDIVIDUALS PURCHASING DECISIO
Author : Sowmiya Kumar
Page Number :
40-45
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Name : A STUDY ON TECHNOLOGY DRIVEN HR TRENDS IN BUSINESS: A REVIEW
Author : Guruprasad Koti,Dr. Uttamkumar Kinange
Page Number :
46-50
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Name : CLEAN ENERGY: THE GLOBAL PERSPECTIVE
Author : Dr. N.K. Dashora,Anjali Dashora
Page Number :
51-59
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Name : A STUDY OF SEASONAL TOURIST BEHAVIOUR IN UDAIPUR
Author : Aman Singhvi,Dr. Mahendra Ranawat
Page Number :
60-66
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Name : A STUDY ON RE-ENGINEERING LEADERSHIP IN COVID-19 SCENARIO WITH RESPECT TO THE CORPORATE WORLD
Author : Katyayani Kripaj Pandey,Dr. Sheela Dashora
Page Number :
67-73
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Name : A STUDY OF PERCEPTIONS OF GEN X AND GEN Y CUSTOMERS ABOUT SERVICE QUALITY OF PRIVATE LIFE INSURANCE COMPANIES IN MUMBAI
Author : Prof. Dipin Mathur,Abhay Daudkhane
Page Number :
74-83
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Name : THE DYNAMICS OF HRM SYSTEMS AND CONTRIBUTION OF EMPLOYEE PERFORMANCE IN INDIAN BPO FIRMS
Author : Jasmine Datta
Page Number :
84-90
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Name : HARMFUL EFFECTS AND TREATMENTS OF INTERNET ADDICTION, SUBSTANCE ABUSE AND CYBER BULLING ON YOUTH OF INDIA
Author : Dr. Neetu Agarwal,Shivangi Barola
Page Number :
91-99
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Name : ROLE OF BRAND LOYALTY IN BUILDING CUSTOMER BASED BRAND EQUITY IN BANKING SECTOR
Author : Dr. Ankita Neema,Dr. Geeta Nema
Page Number :
100-112
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