Unnati

The Business Journal
ISSN: 2319-1740(P)
Impact factor (SJIF):8.422
Editorial Board

Prof. Dipin Mathur
(Editor in Chief)

Dr. Pallavi Mehta
(Managing Editor)

A Peer Reviewed Bi-Annual Journal
January-June 2021



Name : Index
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Name : A Speculative Study of South Rajasthan Hospitals: Continuous Improvement Factor (Total Quality Management)
Author : Dr. Nidhee Aradeshana, Dr. Shivoham Singh, Dr. Brijesh Kumar Aghera
Page Number :
1-6
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Name : Chatbots and their Different Aspects : A Review of Literature
Author : Dr. Sourabh Bhattacharya
Page Number :
7-17
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Name : Content Marketing is the Future of Marketing
Author : Dr. Sunil Kanoongo, Saurabh Kumar
Page Number :
18-20
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Name : Customer Relationship Management Practices an Empirical Study of Selected Banks in Udaipur City
Author : Dr. Kulvinder Kaur
Page Number :
21-25
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Name : A Study on Application of Artificial Intelligence for Quick and Safe Loan
Author : Prof. Krishna Kant Dave, Surya Prakash Vaishnav
Page Number :
26-29
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Name : A Study on Factors Affecting the Online Shopping of Gardening Products
Author : Dr. Shankar Chaudhary, Saurabh Singh Tomar
Page Number :
30-34
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Name : An Empirical Study of Risk / Return and Volatility Analysis of Selected ESG Rated Companies of Indian Stock Market
Author : Nitika Jain, Dr. Vandana Mehrotra
Page Number :
35-42
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Name : Contribution of Fish Farming Business to Poverty Alleviation in India: Assessing the Current Evidence
Author : Karishma Singh Mertia, Dr. Mukesh Prajapat
Page Number :
43-47
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Name : Mapping Consumer Perception of Online Marketing: A Lesson From COVID-19 Pandemic
Author : Dr. Gouranga Patra, Dr. Sumona Datta
Page Number :
48-57
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Name : Perception of Professionals towards Recruitment Advertising in Newspaper in Bhilwara City
Author : Shikha Parakh, Prof Subhash Sharma
Page Number :
58-61
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Name : Talent Management in Healthcare Sector : A Case Study of Private Hospital in Dharwad District
Author : Renuka B Lakkappanavar, Prof. Dr. Uttam Kinange
Page Number :
62-64
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