"Unnati- The Business Journal" (A Half Yearly Refereed Journal of Management) ISSN -2319-1740 ISSN -2319-1740 is one of the several print and online research publications of Pacific Academy of Higher Education and Research University (Pacific University), Udaipur.

Unnati ( Journal) is peer reviewed, bi-annual research periodical with open access national journal that publishes the most stimulating research in all functional aspects of management and business studies. The journal publishes high quality original research articles, case studies, articles, critical reviews and surveys in basic and applied research so as to attract contributions from the relevant contributors.

Aims and Scope

• The primary editorial objective of the journal is to provide a forum for the dissemination of theory and research in all functional areas of business & general management. It encompasses all areas which would be of interest to academics and practitioners.
• The journal provides a platform for professionals, practitioners, academics, educators and researchers in the various fields of management and business to disseminate and share the latest research, knowledge and experiences.
• To stimulate new research ideas and provide an academic medium for the advancement of research results.
• To publish articles that will either explicitly discuss national and international issues of interest to business and management researchers and professionals.
• To publish articles dedicated to advancing the research, teaching and practice of management and business worldwide in an intellectually stimulating, constructive, supportive and friendly environment.